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Top 10 List- Building a Successful Web Directory

Date Added: December 21, 2011 11:17:52 PM
Author: Editor
Category: Directories

It's a bit difficult to narrow down effective web directory strategies to a top 10 list, but I think this provides a good foundation for constructing a great web directory.

10. Don't try to do too much too quickly. Building a great web directory is a process. Adding a little quality content on a gradual basis sends the right signals to the search engines- that you are developing fresh, new, and interesting content for the web directory visitors.

 

9. Focus your efforts on 10 to 20 unique categories/sub-categories, at first. Once you have established these categories over time, then gradually branch out into different and new directions.

 

8. Use good judgment when listing your web directory in other directories. If your directory is listed in spammy directories all over the web, your site may be penalized by the significant search engines, namely Gooogle, Bing/Yahoo.

 

7. Don't be lured by the temptations of paid links on footers, sidebars, or otherwise. Google algorithm engineers spend countless amounts of energy separating the good sites from the bad; most sites that sell inappropriate links eventually face devastating consequences, i.e., manually penalized and/or removed from the SERPS.

 

6. Don't sell Page Rank. This one relates a bit to number 7, but emphasizes the importance of developing a site for the end-users' benefit, not to bleed PR into other commercial websites.

 

5. Don't duplicate your own or someone else's content. This is an easy target for the algorithms, and will generally result in a penalty, manual or otherwise.

 

4. Focus on building the best resource for your site visitors- something that genuinely provides valuable information. Your visitors will recommend it to their friends, and make your site a great one over time.

 

3. Allow your audience to interact with you, as well as the rest of the audience. Allow comments on your web directory, to provide a forum for thoughtful responses from the users of the website. Be responsive to the audience and their commentary. Maybe even add a blog about the directory.

 

2. Provide a variety of comprehensive resources, such as video, reviews, photos, as well as related websites and articles.

 

1. Mobilize your site. Mobile web is now. Add a mobile redirect script for your audience, and a mobile version of your site. Interestingly, there are very few high quality mobile version web directories.

 

And one bonus strategy for building a great web directory. Don't do what the average webmaster does. Be an innovator, try new ideas, and always view your directory from the standpoint of the end user.

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Jan 31: The Editor said on Top 10 Web Directories
Check out the new article about the top ten best web directories!

Dec 26: The Editor said on Google Panda Update
It's 2011 year end, and Matt Cutts has given SEOs a bit of a breather, indicating that there will be no further Panda updates until 2012. In the meantime, this gives web directory editors a chance to evaluate the good and bad of their sites, do a little housecleaning, and commit to even better content for their directory users. 2012 promises to bring even more change to the SEO landscape, so be prepared for the unexpected, and stay on the road less traveled, the White Hat Expressway.

Nov 23: The Editor said on Google Panda Update
November, 2011's Pubcon in Las Vegas was extremely eventful. Matt Cutts and Amit Singhal from Google spoke about the continued relevancy of search, as well as algorithm issues. Fresh content appears to be a substantial factor in Google's results, with less relevancy placed elsewhere. This is good news to webmasters who continue to develop new and unique content in their directories, rather than minimal new content. Word is that the Panda updates will be continued on a regular basis, to weed out the inferior content, and emphasize content which appears to meet search parameters. Thus, low bounce rate continues to be important in the SERPS. The Spam Team at Google continue to develop their algorithm, with the goal of removing low-quality sites from the SERPS. Time will tell if Google continues to meet their users' needs, or if Yahoo/Bing continue to grab more market share of "Search."

Nov 02: The Editor said on Google Panda Update
Google Panda Updates continue to keep SEO professionals on their toes. Next week's Pubcon event in Las Vegas may provide what we have been waiting for- a bit of insight to the SEO industry. Matt Cutts, who has substantial influence on the Google search algorithm, is scheduled as a keynote speaker on November 9, 2011, and usually provides helpful guidance at this event about what Google likes and doesn't like in their search results.

Aug 10: The Editor said on Google Panda Update
The Google Panda Update, also known as the Farmer Update, is due to return, again, by the end of August, 2011, if its past schedule remains consistent. Many webmasters, anticipating Panda's return, are taking a more proactive approach with their sites, carefully screening and adjusting on-page site components, link structure, and content. It goes without saying, that the Panda Updates have made many webmasters uncomfortable, since Panda has impacted websites previously thought to be trustworthy in Google's eyes. I think for web directories, the Panda Updates may be outcome determinative. For example, many online services submit duplicate articles to hundreds of web directories at once. Duplicate content was a negative consideration before Panda. It appears to be an even more significant issue today. I think that Web Directory editors should be especially cautious in accepting any articles which have authors unknown or not deemed reliable by the editor. Careless editors may cause the needless destruction of their web directories, for Google's purpose (and thus the online community's purpose). I think it is especially important that web directory editors focus on adding relevant websites which are useful to the users of the site. This creates an inherent conflict for editors, who accept marginal sites in the directory because they depend on income from their directory. Again, I think that strict care should be applied to any websites considered for the directory. Finally, I think it is important for editors to provide useful and new content to the web directory, to enhance the usability of the users, and allow the users to spend more productive time on the web directory site. Web users are eager the share a valuable site with friends, family, etc. Thus, the more widespread use of the web directory, I believe that Google will deem this to be a positive factor towards the future updates.