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Web DirectoryArticle Details

Good Web Directories

Date Added: June 17, 2011 06:34:40 PM
Author: The Editor
Category: Directories

Although there are not precise rules to building a good web directory, below, are some suggestions about what many good web directories are doing to rank well for their target keywords and generate substantial visitor traffic.

 

Building good web directories involve a number key components, and like any worthy venture start with a solid foundation. A user-friendly php or similar script allows a directory builder to structure a clean and formatted product. The php software allows the directory builder to select relevant topics and sub-topics, and simplifies the process of attaching meta data, and provides templates, so you don't have to reinvent the wheel, so to speak.

 

Good web directories target the end-user, not the website owners seeking to list their sites. The more focused your directory is to a popular subject, and the higher quality the resources, the more recognized it will be in Google's opinion. Too many directory owners build their sites to generate revenue by listing websites, however, the opportunity for conflict arises when poor quality website owners request paid submission. Quality directories will turn away revenue from poor quality and irrelevant sites, and focus on the usability of the site.

 

The Google algorithm rewards good web directories in the SERPS which add fresh and helpful content to their directories, which can be revealed when directory users are spending substantial time on the site exploring the resources. A high bounce rate on a directory is a signal to Google that the content is substandard, and Google will typically reflect this in their search results.

 

It is well-established that Google discourages paid links, especially from unrelated websites. Buying textlinks in the footer or sidebar of a website will not generally provide a benefit to the link purchaser. Instead, web directory owners should target a specific audience, promote the site to that audience through social media and fresh/useful content, to naturally develop an online credibility.

 

Advertising your web directory in good web directories can be an effective way to generate interest in your site. However, it is important that the web directory to which you choose to submit your site be reputable and credible in Google's eyes. Chasing page rank in web directories, while tempting to many site owners, can be a losing proposition. It is a better strategy to pursue listings in directories with a high Alexa ranking, as well as directories relevant to your site.

Comments
Greg: 2011-06-17 12:30:01
What approaches and strategies have been effective for your web directories?

Does fresh content work better for SERPS than links?

What are the most important lessons you learned while developing your web directory

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Latest article comments
Jan 31: The Editor said on Top 10 Web Directories
Check out the new article about the top ten best web directories!

Dec 26: The Editor said on Google Panda Update
It's 2011 year end, and Matt Cutts has given SEOs a bit of a breather, indicating that there will be no further Panda updates until 2012. In the meantime, this gives web directory editors a chance to evaluate the good and bad of their sites, do a little housecleaning, and commit to even better content for their directory users. 2012 promises to bring even more change to the SEO landscape, so be prepared for the unexpected, and stay on the road less traveled, the White Hat Expressway.

Nov 23: The Editor said on Google Panda Update
November, 2011's Pubcon in Las Vegas was extremely eventful. Matt Cutts and Amit Singhal from Google spoke about the continued relevancy of search, as well as algorithm issues. Fresh content appears to be a substantial factor in Google's results, with less relevancy placed elsewhere. This is good news to webmasters who continue to develop new and unique content in their directories, rather than minimal new content. Word is that the Panda updates will be continued on a regular basis, to weed out the inferior content, and emphasize content which appears to meet search parameters. Thus, low bounce rate continues to be important in the SERPS. The Spam Team at Google continue to develop their algorithm, with the goal of removing low-quality sites from the SERPS. Time will tell if Google continues to meet their users' needs, or if Yahoo/Bing continue to grab more market share of "Search."

Nov 02: The Editor said on Google Panda Update
Google Panda Updates continue to keep SEO professionals on their toes. Next week's Pubcon event in Las Vegas may provide what we have been waiting for- a bit of insight to the SEO industry. Matt Cutts, who has substantial influence on the Google search algorithm, is scheduled as a keynote speaker on November 9, 2011, and usually provides helpful guidance at this event about what Google likes and doesn't like in their search results.

Aug 10: The Editor said on Google Panda Update
The Google Panda Update, also known as the Farmer Update, is due to return, again, by the end of August, 2011, if its past schedule remains consistent. Many webmasters, anticipating Panda's return, are taking a more proactive approach with their sites, carefully screening and adjusting on-page site components, link structure, and content. It goes without saying, that the Panda Updates have made many webmasters uncomfortable, since Panda has impacted websites previously thought to be trustworthy in Google's eyes. I think for web directories, the Panda Updates may be outcome determinative. For example, many online services submit duplicate articles to hundreds of web directories at once. Duplicate content was a negative consideration before Panda. It appears to be an even more significant issue today. I think that Web Directory editors should be especially cautious in accepting any articles which have authors unknown or not deemed reliable by the editor. Careless editors may cause the needless destruction of their web directories, for Google's purpose (and thus the online community's purpose). I think it is especially important that web directory editors focus on adding relevant websites which are useful to the users of the site. This creates an inherent conflict for editors, who accept marginal sites in the directory because they depend on income from their directory. Again, I think that strict care should be applied to any websites considered for the directory. Finally, I think it is important for editors to provide useful and new content to the web directory, to enhance the usability of the users, and allow the users to spend more productive time on the web directory site. Web users are eager the share a valuable site with friends, family, etc. Thus, the more widespread use of the web directory, I believe that Google will deem this to be a positive factor towards the future updates.